Why Upside Direct is the place for indie dealers to get reliable vehicles in their price range.
In our last blog, we talked about how Upside Direct delivers independent dealers the kind of fresh, high-quality trade-ins previously only available to franchise dealerships. But this unique opportunity also begs a question: are these units in the price range that independent dealers want for their business?
The short answer is yes. The long answer is that, through a couple of game-changing principles, Upside Direct’s potential to sell cars at unbeatable prices is greater than other digital auctions.
First, all bidding on Upside Direct starts at 50% of MMR. With consistently low starting bids, many units sell for well below the average market value, giving independent dealers a much wider margin to work with. Second, our strict no reserve policy means every car that gets a bid is guaranteed to sell. Period. This makes Upside Direct prices uniquely exposed to bidder demand.
Even better for dealers looking for deals, the majority of units listed on Upside Direct come in at an MMR of less than $10,000. Many buyers have already walked away with sub-10k vehicles at ridiculously low prices.
Over 63% of vehicles in a recent sale had an MMR of $10k or less
And while it’s great for dealers to get access to lower-end vehicles at low-prices for their market, everyone knows these buys don’t come without risk. Buying online can be especially uncomfortable — some dealers still want to be able to see and touch lower-end vehicles in-person before they buy them to remove any questions about their condition.
But we go the extra mile to ensure dealers can buy with comfort and confidence. Every Upside Direct vehicle undergoes the full Manheim Express Concierge Inspection before it’s listed. This isn’t just any auction inspection. This is an in-depth cosmetic check, OBD scan, 360° degree image capture, plus video of the engine and undercarriage. Buyers will be able to feel like they can touch and feel these vehicles, and many have noted Upside Direct CRs are some of the most accurate they’ve ever seen. Plus, nearly every vehicle comes with a complimentary DealShield 21-Day Return Guarantee. At no extra cost, buyers can return an Upside vehicle for almost any reason and receive a 100% refund of the purchase price.
Upside Direct’s low prices and transparent, buyer-friendly returns ensure buyers are getting the vehicles they paid for, at a price they can afford. And its wide varietyof low milage, high milage, luxury, and economy cars helps make it a one-of-a-kind digital auction meeting the needs of dealers from across the country.