Upside™ Direct

No Reserve
No Risk
Only Upside

Find fresh trade-ins sourced from franchise dealers around the country, and around the corner.

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At Upside Direct, the numbers add up to buyer success.

Every listing starts with an initial bid that’s 50% of its MMR. No exceptions.

No reserves. Any car with a bid above the starting price will sell to the highest bidder.

Each vehicle undergoes a third-party inspection and includes 360º images.

If a vehicle doesn’t match our CR, returns are easy with complimentary DealShield.*

Get extra protection, at no extra cost

Most listed vehicles come with a complimentary DealShield 21-Day Return Guarantee. If you need to return a purchase for any reason, you’ll receive a 100% refund of the purchase price and buy fee. Just look for listings with the shield.1

Dealshield 21 Day Guarantee
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Got Questions?

Cox Automotive is dedicated to providing innovative answers to the biggest challenges dealers face today. Contact us anytime to learn more about Upside Direct as we roll it out across the country. Or browse through some frequently asked questions about this exciting new auction.

*Manheim Marketplace Policies apply.
1Eligible Upside Direct inventory includes complimentary DealShield protection for 21 days and up to 250 post-purchase miles. Covered vehicles must have: CR score of at least 1.0, sold price below $100,000 and sold price lower than 110% of MMR. As-is units qualify for this promotion. Exclusions from coverage can be found at, section 2.4. Buyers may return a maximum of 3 out of every 10 purchases, not to exceed 10 returns in a quarter

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